{"id":1347,"date":"2022-02-03T12:09:24","date_gmt":"2022-02-03T15:09:24","guid":{"rendered":"http:\/\/healthcaregroup.com.ar\/?page_id=1347"},"modified":"2022-06-08T09:26:16","modified_gmt":"2022-06-08T12:26:16","slug":"retail-marketing","status":"publish","type":"page","link":"https:\/\/healthcaregroup.com.ar\/en\/retail-marketing\/","title":{"rendered":"Retail Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1347\" class=\"elementor elementor-1347\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4066d9cb elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"4066d9cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2186a9e6\" data-id=\"2186a9e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48027823 elementor-widget elementor-widget-menu-anchor\" data-id=\"48027823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"top\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a404be elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"26a404be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:6,&quot;sizes&quot;:[]},&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dfdc308 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"1dfdc308\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57050731 elementor--h-position-center elementor--v-position-middle elementor-widget elementor-widget-slides\" data-id=\"57050731\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-29ce861 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Retail Marketing<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43463d74 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"43463d74\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-587d1ba1\" data-id=\"587d1ba1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65821e88 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"65821e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shopper &amp; Trade Marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-187ba404 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"187ba404\" data-element_type=\"section\" data-e-type=\"section\" id=\"outsourcing\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14563407\" data-id=\"14563407\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a4786c7 elementor-view-framed elementor-shape-square elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"2a4786c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Retail Marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b65cef elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"38b65cef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nuestros servicios de Retail Marketing est\u00e1n fuertemente enfocados en resolver las problem\u00e1ticas y decisiones estrat\u00e9gicas tanto del consumidor como del comprador, por lo que la sinergia entre las metodolog\u00edas de Shopper marketing y Trade marketing son indispensable al momento de dise\u00f1ar una propuesta integral. Entender al comprador, definir las estrategias, acciones y t\u00e1cticas a implementar para desarrollar el deployment, son algunos de los atributos principales del HEALTHCARE GROUP.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faaa986 elementor-hidden-desktop elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"faaa986\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPrincipales Servicios de Retail Marketing\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-494d0a1 elementor-hidden-desktop elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"494d0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Creaci\u00f3n, desarrollo e implementaci\u00f3n de estrategias en punto de venta.<\/li><li>Creaci\u00f3n, desarrollo e implementaci\u00f3n de estrategias para la comunicaci\u00f3n con el consumidor.<\/li><li>Desarrollo de estudios de mercado para conocer y entender a fondo a nuestro consumidores y compradores.<\/li><li>Research del Punto de venta operaci\u00f3n, atenci\u00f3n conocimientos, etc: SPY SHOPPER.<\/li><li>Generar acciones de educaci\u00f3n para mantener capacitados y actualizados a los dependientes de las farmacias.<\/li><li>Producci\u00f3n, colocaci\u00f3n y seguimiento de material promocional.<\/li><li>Implementaci\u00f3n de promociones y acciones de incentivo de recomendaci\u00f3n.<\/li><li>Dise\u00f1os de planes de Fidelizaci\u00f3n<\/li><li>Identificaci\u00f3n de Shopper Marketing Opportunities.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-198706a7\" data-id=\"198706a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f181bc4 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7f181bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/healthcaregroup.com.ar\/wp-content\/uploads\/2022\/06\/retail5.jpg\" class=\"attachment-full size-full wp-image-2316\" alt=\"\" srcset=\"https:\/\/healthcaregroup.com.ar\/wp-content\/uploads\/2022\/06\/retail5.jpg 900w, https:\/\/healthcaregroup.com.ar\/wp-content\/uploads\/2022\/06\/retail5-300x200.jpg 300w, https:\/\/healthcaregroup.com.ar\/wp-content\/uploads\/2022\/06\/retail5-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cc9766c elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cc9766c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7eb04ad5\" data-id=\"7eb04ad5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e48714c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2e48714c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPrincipales Servicios de Retail Marketing\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e3123d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"22e3123d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Creaci\u00f3n, desarrollo e implementaci\u00f3n de estrategias en punto de venta.<\/li><li>Creaci\u00f3n, desarrollo e implementaci\u00f3n de estrategias para la comunicaci\u00f3n con el consumidor.<\/li><li>Desarrollo de estudios de mercado para conocer y entender a fondo a nuestro consumidores y compradores.<\/li><li>Research del Punto de venta operaci\u00f3n, atenci\u00f3n conocimientos, etc: SPY SHOPPER.<\/li><li>Generar acciones de educaci\u00f3n para mantener capacitados y actualizados a los dependientes de las farmacias.<\/li><li>Producci\u00f3n, colocaci\u00f3n y seguimiento de material promocional.<\/li><li>Implementaci\u00f3n de promociones y acciones de incentivo de recomendaci\u00f3n.<\/li><li>Dise\u00f1os de planes de Fidelizaci\u00f3n<\/li><li>Identificaci\u00f3n de Shopper Marketing Opportunities.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retail Marketing Shopper &amp; Trade Marketing Retail Marketing Nuestros servicios de Retail Marketing est\u00e1n fuertemente enfocados en resolver las problem\u00e1ticas y decisiones estrat\u00e9gicas tanto del consumidor como del comprador, por lo que la sinergia entre las metodolog\u00edas de Shopper marketing y Trade marketing son indispensable al momento de dise\u00f1ar una propuesta integral. Entender al comprador, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1347","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/pages\/1347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/comments?post=1347"}],"version-history":[{"count":51,"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/pages\/1347\/revisions"}],"predecessor-version":[{"id":2366,"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/pages\/1347\/revisions\/2366"}],"wp:attachment":[{"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/media?parent=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}