{"id":1347,"date":"2022-02-03T12:09:24","date_gmt":"2022-02-03T15:09:24","guid":{"rendered":"http:\/\/healthcaregroup.com.ar\/?page_id=1347"},"modified":"2022-06-08T09:26:16","modified_gmt":"2022-06-08T12:26:16","slug":"retail-marketing","status":"publish","type":"page","link":"https:\/\/healthcaregroup.com.ar\/en\/retail-marketing\/","title":{"rendered":"Retail Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1347\" class=\"elementor elementor-1347\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4066d9cb elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"4066d9cb\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2186a9e6\" data-id=\"2186a9e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48027823 elementor-widget elementor-widget-menu-anchor\" data-id=\"48027823\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"top\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a404be elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"26a404be\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:6,&quot;sizes&quot;:[]},&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dfdc308 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"1dfdc308\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57050731 elementor--h-position-center elementor--v-position-middle elementor-widget elementor-widget-slides\" data-id=\"57050731\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-29ce861 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"elementor-background-overlay\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Retail Marketing<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43463d74 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"43463d74\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-587d1ba1\" data-id=\"587d1ba1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65821e88 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"65821e88\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shopper &amp; Trade Marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-187ba404 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"187ba404\" data-element_type=\"section\" id=\"outsourcing\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14563407\" data-id=\"14563407\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a4786c7 elementor-view-framed elementor-shape-square elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"2a4786c7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" width=\"27.717px\" height=\"25.938px\" viewbox=\"0 0 27.717 25.938\" xml:space=\"preserve\"><g id=\"XMLID_9208_\">\t<path id=\"XMLID_9212_\" 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c-0.481,0-0.857,0.265-0.857,0.603v3.894C14.18,14.156,14.557,14.423,15.038,14.423z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74cc6b75 elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"74cc6b75\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Retail Marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b65cef elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"38b65cef\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Retail Marketing services are strongly focused on solving the problems and strategic decisions of both the consumer and the shopper, so the synergy between Shopper marketing and Trade marketing methodologies are essential when designing a comprehensive proposal. Understanding the shopper, defining the strategies, actions and tactics to be implemented to develop an impeccable deployment, are some of the main attributes of HEALTHCARE GROUP.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faaa986 elementor-hidden-desktop elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"faaa986\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMain Retail Marketing Services\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-494d0a1 elementor-hidden-desktop elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"494d0a1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Creation, development and implementation of point-of-sale strategies.<\/li><li>Creation, development and implementation of consumer communication strategies.<\/li><li>Development of market research to thoroughly know and understand our consumers and shoppers.<\/li><li>Point of sale research, operation, customer service, knowledge, etc: SPY SHOPPER<\/li><li>To generate educational actions to keep pharmacy employees trained and updated.<\/li><li>Production, placement and follow-up of promotional material.<\/li><li>Implementation of promotions and referral incentive actions.<\/li><li>Loyalty plan design.<\/li><li>Identification of Shopper Marketing Opportunities.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-198706a7\" data-id=\"198706a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f181bc4 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7f181bc4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/healthcaregroup.com.ar\/wp-content\/uploads\/2022\/06\/retail5.jpg\" class=\"attachment-full size-full wp-image-2316\" alt=\"\" srcset=\"https:\/\/healthcaregroup.com.ar\/wp-content\/uploads\/2022\/06\/retail5.jpg 900w, https:\/\/healthcaregroup.com.ar\/wp-content\/uploads\/2022\/06\/retail5-300x200.jpg 300w, https:\/\/healthcaregroup.com.ar\/wp-content\/uploads\/2022\/06\/retail5-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cc9766c elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cc9766c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7eb04ad5\" data-id=\"7eb04ad5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e48714c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2e48714c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMain Retail Marketing Services\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e3123d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"22e3123d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Creation, development and implementation of point-of-sale strategies.<\/li><li>Creation, development and implementation of consumer communication strategies.<\/li><li>Development of market research to thoroughly know and understand our consumers and shoppers.<\/li><li>Point of sale research, operation, customer service, knowledge, etc: SPY SHOPPER<\/li><li>To generate educational actions to keep pharmacy employees trained and updated.<\/li><li>Production, placement and follow-up of promotional material.<\/li><li>Implementation of promotions and referral incentive actions.<\/li><li>Loyalty plan design.<\/li><li>Identification of Shopper Marketing Opportunities.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Retail Marketing Shopper &amp; Trade Marketing Retail Marketing Nuestros servicios de Retail Marketing est\u00e1n fuertemente enfocados en resolver las problem\u00e1ticas y decisiones estrat\u00e9gicas tanto del consumidor como del comprador, por lo que la sinergia entre las metodolog\u00edas de Shopper marketing y Trade marketing son indispensable al momento de dise\u00f1ar una propuesta integral. Entender al comprador, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1347","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/pages\/1347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/comments?post=1347"}],"version-history":[{"count":51,"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/pages\/1347\/revisions"}],"predecessor-version":[{"id":2366,"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/pages\/1347\/revisions\/2366"}],"wp:attachment":[{"href":"https:\/\/healthcaregroup.com.ar\/en\/wp-json\/wp\/v2\/media?parent=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}