Shopper & Trade Marketing
Retail Marketing
Our Retail Marketing services are strongly focused on solving the problems and strategic decisions of both the consumer and the shopper, so the synergy between Shopper marketing and Trade marketing methodologies are essential when designing a comprehensive proposal. Understanding the shopper, defining the strategies, actions and tactics to be implemented to develop an impeccable deployment, are some of the main attributes of HEALTHCARE GROUP.
Main Retail Marketing Services
- Creation, development and implementation of point-of-sale strategies.
- Creation, development and implementation of consumer communication strategies.
- Development of market research to thoroughly know and understand our consumers and shoppers.
- Point of sale research, operation, customer service, knowledge, etc: SPY SHOPPER
- To generate educational actions to keep pharmacy employees trained and updated.
- Production, placement and follow-up of promotional material.
- Implementation of promotions and referral incentive actions.
- Loyalty plan design.
- Identification of Shopper Marketing Opportunities.
Main Retail Marketing Services
- Creation, development and implementation of point-of-sale strategies.
- Creation, development and implementation of consumer communication strategies.
- Development of market research to thoroughly know and understand our consumers and shoppers.
- Point of sale research, operation, customer service, knowledge, etc: SPY SHOPPER
- To generate educational actions to keep pharmacy employees trained and updated.
- Production, placement and follow-up of promotional material.
- Implementation of promotions and referral incentive actions.
- Loyalty plan design.
- Identification of Shopper Marketing Opportunities.
